Last night we met up with one our west coast Tremor Media buddies in Manhattan Beach at SideDoor, one of our routine after hours spots.  It had been a couple months since we had last seen her, so there was much to talk about.  From the ad production pitch, to our latest investors, we had to get her up to speed so Tremor stays abreast of our next steps.

We actually discussed a subject that is near and dear to the majority of the Motown team; the auto industry.   From ad strategy to product strategy, we really got into the mechanics of how automotive interactive could be so much more effective with the guidance of a true product specialist.   Tremor has been so eager to help us that we just have to offer our auto expertise to them.  So it seems we’ll be doing a little consulting in regards to product strategy and consumer targeting in the upcoming year. As we become more involved with the production of these assets, this will become less of a distraction and more of a differentiator for our service offering.

Our friend also offered to introduce us to some new potential investors.  That’s always good.  Our business plan seems to be pretty air tight at this point, so I’m just looking for an investor to shoot it too. I want to knock some socks off.  I want barefoot investors writing checks (hmm, that’s an odd visual, but you get the picture).

Over the past week, we met with a number of broadband video website teams, and what we learned was that there are a collection of streaming video solutions available on the market that many of today’s websites use.  At this point, I can say with confidence that our team has a complete understanding of what it’s going to take to develop the next level of online media.  We have devised a comprehensive set of wireframes and technology plots to guide our efforts, and all that’s left to do is research which services we are going to use with regards to video streaming, video storage, hosting etc.  While Motown Initiative doesn’t plan to use all “out-of-box solutions”, we do plan to minimize our development work load by searching out existing technologies that we can revise into custom solutions that work for our purposes.  Over the next week, the team will be looking near and far for the best services available for the broadband video application.

Ultimately, I believe we will have three partners, and each will address a different task. Advertisement support (Tremor Media), media player/delivery and hosting needs will all be done through partnerships.  By the end of August we plan to have secured the needed services to push the Initiative forward.  Stay tuned.

As we have been developing our new broadband video site, one of the integral components has been ad targeting.   We feel that its important for users to see ads relevant to their lives.  Just imagine, what if every day was the superbowl? I don’t mean non-stop football, I’m referring to fun and engaging advertisement.  Not that we can guarantee every ad will be extremely cool, but it’s just a good analogy to describe the pleasurable advertising experience we want to create.   This approach is not only important for the user experience but for video montization as well.  Over the past few months we’ve been developing our overarching strategy with regards to targeting, and along the way we met Tremor Media.

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