As we have been developing our new broadband video site, one of the integral components has been ad targeting.   We feel that its important for users to see ads relevant to their lives.  Just imagine, what if every day was the superbowl? I don’t mean non-stop football, I’m referring to fun and engaging advertisement.  Not that we can guarantee every ad will be extremely cool, but it’s just a good analogy to describe the pleasurable advertising experience we want to create.   This approach is not only important for the user experience but for video montization as well.  Over the past few months we’ve been developing our overarching strategy with regards to targeting, and along the way we met Tremor Media.

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