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June 10th, 2009Retro Post
One of the latest books I read is “Pitching Hacks”, and it helped to confirm a few things for me. Let me just start with a quote :
“Business plans. Nobody reads them and nobody executes them. Investors who want a long plan look bad – so do companies that generate them”
So first thing to note is,
Apparently a business plan is of no real importance to investors…
Now that just sucks don’t it? Ive been writing this damn thing for 2 months now and it turns out I don’t need it to get funding haha. I mean in all honesty, whether an investor cares or not, I know that building a business plan is key to understanding this project as a whole. It’s given me the insight to continuously evolve my vision; furthermore, it has helped us develop an appropriate strategy to market. Not needing a formal business plan is actually a relief, because I think was worried the most about the presentation of the document. Now, I can just focus on the documents substance rather than its visual. Function over form.Second,
No one does NDAs. I kinda already knew this, but my readings helped confirm it. Not only does this appear to hold true for VCs but even some potential partners or employees. I’ve come to terms with this, and Im coming up with new ways to pitch the idea with out “letting the cat out of the bag” per say.With all this said, expect tomorrow entry to be about my first shot at a high concept pitch.
Tags: broadband video, concept, initiative, motown, pitching
