Last night we met up with one our west coast Tremor Media buddies in Manhattan Beach at SideDoor, one of our routine after hours spots.  It had been a couple months since we had last seen her, so there was much to talk about.  From the ad production pitch, to our latest investors, we had to get her up to speed so Tremor stays abreast of our next steps.

We actually discussed a subject that is near and dear to the majority of the Motown team; the auto industry.   From ad strategy to product strategy, we really got into the mechanics of how automotive interactive could be so much more effective with the guidance of a true product specialist.   Tremor has been so eager to help us that we just have to offer our auto expertise to them.  So it seems we’ll be doing a little consulting in regards to product strategy and consumer targeting in the upcoming year. As we become more involved with the production of these assets, this will become less of a distraction and more of a differentiator for our service offering.

Our friend also offered to introduce us to some new potential investors.  That’s always good.  Our business plan seems to be pretty air tight at this point, so I’m just looking for an investor to shoot it too. I want to knock some socks off.  I want barefoot investors writing checks (hmm, that’s an odd visual, but you get the picture).

As we have been developing our new broadband video site, one of the integral components has been ad targeting.   We feel that its important for users to see ads relevant to their lives.  Just imagine, what if every day was the superbowl? I don’t mean non-stop football, I’m referring to fun and engaging advertisement.  Not that we can guarantee every ad will be extremely cool, but it’s just a good analogy to describe the pleasurable advertising experience we want to create.   This approach is not only important for the user experience but for video montization as well.  Over the past few months we’ve been developing our overarching strategy with regards to targeting, and along the way we met Tremor Media.

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March 29, 2009…As the digital realm expands in reach and capability, there are some other businesses suffering, specifically brick-and-mortar retail stores.  Unless the store is selling a product that is exclusive or can satisfy an immediate need, online shopping is often the better alternative.  We all remember the first time we stepped into a Circuit City.  I thought it was one of the coolest stores ever just 10 years ago and now it’s gone.  Where did they go wrong? They failed to continuously refine their business model and innovate within their industry.   One company in this industry that i know is not going to suffer the same fate is Best Buy.

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