May 5th, 2009… Keep an open mind about this, but I think that I have come up with my first reasonable concept phrase….

“Iphone for broadband video”

Why?  Well not for any obvious high level attributes.  Of course we believe our product will be stylish, user friendly and revolutionary.  The more important aspect to take a deeper look at though is why the product is so successful.  Can you take a guess (its funny I find that most people don’t know why iPhone is successful beyond the branding aspect)

Iphone is a mobile device that effortlessly delivers a unique experience to every user.  No other cell phone has ever done this.  You’ve always had smart phones that were essentially pocket PCs, that had customizable capability, but the fact is the approach other cell phones took to the user interface as well as product expansion was incorrect.  So the first thing we have in common is  “unique experience for every user”.

Iphone’s application store allows for the world to bring new solutions to common platform, further enhancing each user’s experience.  In the same way, our website will have original content and accept content proposals from users, thus expanding our content selection.

There are some other details that draw similiarities between our website design and iPhone but I think I’ll uncover those once we’ve done a little more development work.

Any thoughts on this concept?