April 26, 2009…..Today I attended a marketing conference called Driving Interactive, which basically was a select collection of agencies and client side reps. coming together to discuss the state of the interactive landscape, as well as where it’s going. With that said, this was the first conference of this kind I have attended, and it was quite eye-opening.

The initial presentation just spoke about basic market strategy integration with playful pics of purchase funnels and simple strategies brought together. I really think the most impressive part of the work people presented was the fact they got their organization to buy off on the integrated approach. Either way, the first day was about as exciting as the last two paragraphs you read, it wasn’t until the cocktail party that I began to see the benefits of this event.
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