At a recent event in San Diego, I was wandering through a mixer in search of food (and a drink ) when I bumped into my good buddy Miles from Tremor Media.  He had been our main contact there for some months now but just recently he switched to a new company, Double Verify.   We still have a good relationship with Tremor regardless of his prescense, but Miles wasnt there to talk about the past, he was thinking about our future.  He kindly introduced Double Verify’s key investor,  Dave Blumberg.

Not sure what an investor was doing in Coronodo Bay with a bunch of marketing managers at a brand summit, but then again, what was I doing there haha.  Ah, I remember, a free stay in a five star hotel with great food, not to mention the opportunity to learn and teach in an environment of my peers.   In any case, we got to talking and it turned out that Dave is in the market to invest in digital media.  What a coincidence, I have a digital media start up.  This was an exciting conversation as it was the first time I actually got to use my elevator pitch in a real life conversation.  All the practice had paid off.

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April 26, 2009…..Today I attended a marketing conference called Driving Interactive, which basically was a select collection of agencies and client side reps. coming together to discuss the state of the interactive landscape, as well as where it’s going. With that said, this was the first conference of this kind I have attended, and it was quite eye-opening.

The initial presentation just spoke about basic market strategy integration with playful pics of purchase funnels and simple strategies brought together. I really think the most impressive part of the work people presented was the fact they got their organization to buy off on the integrated approach. Either way, the first day was about as exciting as the last two paragraphs you read, it wasn’t until the cocktail party that I began to see the benefits of this event.
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