Over the weekend, I sat down with a friend of mine who had been following the Initiative since its inception.   As an extremely experienced and web-networking savvy character, he of course has a lot on his plate all of the time, but it has been my goal to pull him over to the Motown side.

For the first time, we sat down and I willingly “opened the books” per say, and gave him a glimpse at the future of our broadband website.  He was instantly intrigued, and on the spot  began to analyze the code of competitor websites.  In just one hour, I gained a new understanding of how to succesfully deliver an immersive video experience, and more importantly monetize it. For example, we found that some websites we thought were competitors actually lack a sufficient revenue model, since they are simply embedding content from other sites and serving it up to their site viewers.  No video website can be successful with just banner ads and pre-roll in-video ads.  In anycase, point of this entry is… we offically have a Chief of Technology (CTO).

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