May 5th, 2009… Keep an open mind about this, but I think that I have come up with my first reasonable concept phrase….

“Iphone for broadband video”

Why?  Well not for any obvious high level attributes.  Of course we believe our product will be stylish, user friendly and revolutionary.  The more important aspect to take a deeper look at though is why the product is so successful.  Can you take a guess (its funny I find that most people don’t know why iPhone is successful beyond the branding aspect)

Iphone is a mobile device that effortlessly delivers a unique experience to every user.  No other cell phone has ever done this.  You’ve always had smart phones that were essentially pocket PCs, that had customizable capability, but the fact is the approach other cell phones took to the user interface as well as product expansion was incorrect.  So the first thing we have in common is  “unique experience for every user”.

Iphone’s application store allows for the world to bring new solutions to common platform, further enhancing each user’s experience.  In the same way, our website will have original content and accept content proposals from users, thus expanding our content selection.

There are some other details that draw similiarities between our website design and iPhone but I think I’ll uncover those once we’ve done a little more development work.

Any thoughts on this concept?

One of the latest books I read is “Pitching Hacks”, and it helped to confirm a few things for me. Let me just start with a quote :

“Business plans. Nobody reads them and nobody executes them. Investors who want a long plan look bad – so do companies that generate them”

So first thing to note is,
Apparently a business plan is of no real importance to investors…
Now that just sucks don’t it? Ive been writing this damn thing for 2 months now and it turns out I don’t need it to get funding haha. I mean in all honesty, whether an investor cares or not, I know that building a business plan is key to understanding this project as a whole. It’s given me the insight to continuously evolve my vision; furthermore, it has helped us develop an appropriate strategy to market. Not needing a formal business plan is actually a relief, because I think was worried the most about the presentation of the document. Now, I can just focus on the documents substance rather than its visual. Function over form.

Second,
No one does NDAs. I kinda already knew this, but my readings helped confirm it. Not only does this appear to hold true for VCs but even some potential partners or employees. I’ve come to terms with this, and Im coming up with new ways to pitch the idea with out “letting the cat out of the bag” per say.

With all this said, expect tomorrow entry to be about my first shot at a high concept pitch.