I put quotes around official because we’re still not sure what the public name of the website is going to be.  The idea we had developed and were ready to use just became less and less appealing as we ran into other companies with similar names.  It’s never a great idea to pick a company name that brings up like 50 different things in Google.  At that point it’s just a challenge to get proper placement in search results.  Whatever we end up with, the incorporation papers needed to get done this week as  we have shares to distribute to investors (I don’t think they want to wait much longer ).  We are now officially Motown Initiative, Inc.

From what I know, in Michigan at least, our corporation name can be just about anything and it doesn’t have to match our website name.   When we get further down the line and make a final decision on the public website name,  I plan to get a DBA (doing business as) form to establish the connection of the website name to the corporation.   That’s today’s work though; tomorrow, the west coast team is off to CES, representing the newly incorporated Motown Initiative.