• July 15th, 2009illycutThe Word
    Yesterday I got a chance to meet up with Doug from Basement, Inc. (a relatively new player in the marketing agency biz).  We met up in Veince, CA on the ever popular, hippie-esque Abbott Kinney street.   As I walked to a coffee/shop deli, abbottscalled Abbott’s Habit, the people and the scenary were fairly intriguing.  I could definitely tell this was Doug’s kind of area; very alternative, very creative.
    I sat down to grab a bite to eat, as I arrived just a little bit before Doug, and I quickly reviewed my agenda for our little meeting of sorts.  I had planned to discuss his latest initiative, The Conversationer, which is an online branded portal that leverages a number of social networks all in one place, and I wanted to discuss the possibility of working with his creative team to develop online advertisements (just for some side money while we build our website).  Doug sat down moments later and we did some quick catching up, but in no time the Motown mission high-jacked our conversation.