Over the past couple weeks the team has been all over the place, but our main focus has been developing a pitch for Burrell, an ad agency in Chicago. Burrell handles major clients, including, Toyota, McDonalds and Verizon, focusing predominantly on minority markets. If you’ve seen a McD’s commercial with Beyonce singing or a Tide commercial that looks like it has some of the cast from Soul Food in it, that’s their work. They also have some great general market efforts for Verizon and Bounty. In anycase, we have been offered an opportunity to present our online video findings as well as production capabilities. This is not only a good chance for us to start developing revenue through our production office, but it also will allow us to get feedback on our upcoming website with regards ad placement.
Over the next couple days we’ll be finishing up our powerpoint and integrating some cool reels that should, as they say, “knock their socks off”, for lack of a better phrase. I’ll post those up sometime in the near future for you guys to see. We also came up with some example ad delivery formats involving their brands (An example of a Tide in-video interactive module can be seen to the right). We want to show them the advantages of online marketing and how it can be used to better serve their clients needs. So i’ll let you guys know how it goes, wish us luck.
Tags: ads, funding, motown, pitch, presentation, start-up
There have been many criticisms of the music industry for not being forward thinking enough. That however is still up for debate. Most have argued that Napster was the biggest shift in the paradigm that would have allowed the music industry to grow exponentially without individual artist relying so much on endorsement deals as their main source of income rather than what they originally got into the industry for, their music. The music industry’s rejection of digital music during the napster era became costly as music sales are now at an all time low and record stores are closing at an alarming rate. Digital downloads have stepped in as the supplement, the music industry has lost its hold on the American consumer to an certain extent. Sure there is iTunes, but you only really have to buy one song, no longer can a hit single sell an entire album. This paradigm shift is a direct result of music executives failing to innovate and embrace change. Similar to music 9 years ago, the television (and film) industry is confronting its own “napster era” today, with sites like Hulu and Veoh leading the way.
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Tags: ads, broadband video, business plan, motown
As we have been developing our new broadband video site, one of the integral components has been ad targeting. We feel that its important for users to see ads relevant to their lives. Just imagine, what if every day was the superbowl? I don’t mean non-stop football, I’m referring to fun and engaging advertisement. Not that we can guarantee every ad will be extremely cool, but it’s just a good analogy to describe the pleasurable advertising experience we want to create. This approach is not only important for the user experience but for video montization as well. Over the past few months we’ve been developing our overarching strategy with regards to targeting, and along the way we met Tremor Media.
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Tags: ads, broadband video, media, targeting, tremor
