Over the past couple weeks the team has been all over the place, but our main focus has been developing a pitch for Burrell, an ad agency in Chicago. Burrell handles major clients, including, Toyota, McDonalds and Verizon, focusing predominantly on minority markets. If you’ve seen a McD’s commercial with Beyonce singing or a Tide commercial that looks like it has some of the cast from Soul Food in it, that’s their work. They also have some great general market efforts for Verizon and Bounty. In anycase, we have been offered an opportunity to present our online video findings as well as production capabilities. This is not only a good chance for us to start developing revenue through our production office, but it also will allow us to get feedback on our upcoming website with regards ad placement.
Over the next couple days we’ll be finishing up our powerpoint and integrating some cool reels that should, as they say, “knock their socks off”, for lack of a better phrase. I’ll post those up sometime in the near future for you guys to see. We also came up with some example ad delivery formats involving their brands (An example of a Tide in-video interactive module can be seen to the right). We want to show them the advantages of online marketing and how it can be used to better serve their clients needs. So i’ll let you guys know how it goes, wish us luck.
Tags: ads, funding, motown, pitch, presentation, start-up