• Make Your Own Start-Up Funds

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    September 6th, 2009illycutThe Word

    investment Forgive the hiatus folks but it’s been an intense couple of weeks.  We’ve been working diligently on our formal business plan and we finally firmed up a final draft late last week.  I’m sure along the way there will be revisions and additions, but the document is in a form which I’m comfortable presenting to additional investors.  As mentioned previously, we are currently in talks with Ann Arbor Spark, however they let us know that access to their seed fund requires an outside investment match (the source doesn’t matter).  Of course, from my perspective, I think it would be odd to ask another investor to help me match unconfirmed funds.  Thus at this point, Spark funds would appear to be a “bonus” of sorts, unless we some how came up with the funds match on our own terms.

    Despite the fact we don’t have money to start formal development on our broadband video project, we do still have a unique set of skills and an unrivaled expertise in online video.  We plan to use this to our advantage to generate start-up cash.   In a few weeks we’ll be going to pitch online video ad consultation and production services to a couple of major ad agencies in Chicago.  This work is a little left field in relation to our overall goals, but without the proper start-up funds there will be no way of achieving them anyways.  I think this work will show our ability to make the most of any situation.  It’s important for our investors to know that no matter what comes of the product we develop, we’re going to turn a profit and succeed at our social mission.  This approach to funding will also guarantee that we retain majority share of our company, which is never a bad thing.

    So in the meantime, we’ll be creating a pitch for our prospect clients and diving into some faux creative for a couple of their key brands.  Hopefully I’ll be able to post some of the stuff we come up with in the upcoming weeks.  Happy Labor Day folks.  (back to my weekend off)

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